One Spark Brings Crowdfunding to the Streets

via crowdfundingguide.com

via crowdfundingguide.com

In our 5 Spring Events blog here we had a chance to introduce you to One Spark, the first crowdfunding festival. It's like Kickstarter brought into the real world, where people with big ideas can raise money, eat food on sticks, listen to guest speakers, and innovate in their own backyard. The anonymity of the internet fundraising movement is beginning to swing in a different way. People want the human connection, to see a project come to life and to embrace a larger community.

One Spark's Jacksonville connection adds even more to the hometown feel of the event. Because this isn't some tech hub, it's where the founders of One Spark,  Elton Rivas, Dennis Eusebio, and Varick Rosete, grew up. It's creating a start up culture in your own neighborhood, creating opportunities where you live, and giving the crowdfunding community a place to gather.

And with us being upstarts ourselves, we'll be attendees at this year's event. Come see us at Barnett Bank. We're excited to be a part of the festivities and will have Walkabout & #dropyourpin swag. Maybe some games will be played. Either way - we plan on taking full advantage of the experience, raising some money in the process, and spreading the word of maps made easy.

The crowdfunding portion of the event will start on April 6th and we'll be keeping our campaign going until May 6th, so be sure to visit our crowdfunding site early and often. Here's a little taste of just a few of the cool things we'll be giving our supporters as part of this campaign: high fives, Twitter shout outs, swag bags, years of free Walkabout maps, and dropping a giant plastic pin with your name on it anywhere in the world. We're dead serious about that last one.

Christine Adams is a copywriter, honorary Atlanta native, lover of ugly animals, introvert dynamo, and Frito pie enthusiast. Her work can be found on the internets without much trouble.

3 Hot Stops on the Atlanta Streetcar

Now that you’ve been informed on the Atlanta Streetcar, we want to show you how you can take advantage of it. We love the transportation hybrid of the Streetcar. It’s not just about getting here to there - it’s an experience, which is great for commuters and even better for visitors. The Streetcar goes through some of Atlanta’s oldest, most famous neighborhoods - it would be a pity not to step off and walk around awhile. We’ve got a few stops you might want to make on your Atlanta Streetcar journey.

MLK Historic Site/Ebenezer Baptist Church

Auburn Ave is a symbol of the Civil Rights Movement in Atlanta, and only two city blocks holds Martin Luther King Jr.’s childhood home, The Ebeneezer Baptist Church where he preached, and The MLK Jr. Historic Site where he is laid to rest. How amazing is that? Do yourself a favor and hop off at Auburn Ave, take a right, and walk the same steps of a man that changed history.

Centennial Park

This park was built for the 1996 Summer Olympics in Atlanta and still hosts some of the city’s most popular concerts and events.There’s an aptly-designed Olympic rings fountain, some excellent green space, and is within eye-shot of CNN, The Georgia Aquarium, and the World of Coke. It’s an Atlanta sandwich, basically.

Sweet Auburn Curb Market

If you read our blog on old Atlanta Landmarks (and why wouldn’t you?), Sweet Auburn Curb Market  should have a familiar place in your heart. If you didn’t, Sweet Auburn Curb Market is a place that features fresh produce and unique food stands, so it’s a great place to catch lunch and take a walk! Some of Atlanta’s most unique and amazing eats call Sweet Auburn Curb Market home.

The Streetcar is bringing a much-needed transportation overhaul to Atlanta’s downtown area, an area brimming with some of the city’s biggest destinations. The Streetcar route is also providing a boost to the neighborhoods it goes through, increasing business development, shops and green spaces.

Christine Adams is a copywriter, honorary Atlanta native, lover of ugly animals, introvert dynamo, and frito pie enthusiast. Her work can be found on the internets without much trouble.

3 Ways To Get Design On A Budget

You’re just starting out. You spent all your money and lost your design budget. Your graphic designer took your creative and hopped on a flight to Belize. Whatever the reason, you need some creative and you need it done cheap. As we’ve mentioned before, the Creative is an essential part of the puzzle (link to 5 people you need on your team). Luckily, you have options.


Design Marketplace

We’re in the midst of a growing gig economy, guys. Fiverr allows professionals with different skills to complete projects for you. Whether  you need some design work, writing, audio/video, web - you name it, there’s somebody on fiverr who does it for you. Have a logo designed for as little as $5! Another option is DesignCrowd, a design-centric site that offers everything from logo to t-shirt design. Have creative sent to your inbox and enjoy a money-back guarantee (so no pressure).


The barter system has been around a long time. The “you scratch my back, I scratch yours” form of business is still an effective way to get things done, thousands of years later. Is there something you can offer in return for valuable creative services? Ask the designer what they need and come to a mutual agreement. When a trade is done well, both parties feel like they got something they really needed and all they had to do was something they already knew how to do- and that’s a win-win.


Big brands have done this in recent years. Holding a contest is a great way to not only promote your project but it also gets you some excellent creative. There are some websites that cater to the competitive spirit - such as LogoTournament, LogoContest and 99 Designs. While this may not be the absolutely cheapest option, it’s significantly cheaper than hiring and is good for people starting out that need the creative on a project-by-project basis.

Whether it’s a logo, brochure, or some other promotional need - creative matters. When something is well-designed, it shows that the group behind it is organized and professional, which can be just as (if not more) important than the message itself. So get your act together! Big budget or not, there’s no excuse for so-so creative anymore.

Any other design contests to pass along? Do you have any other helpful hints? Let us know on Facebook or twitter and we’ll give you a shout out!

Christine Adams is a copywriter, honorary Atlanta native, lover of ugly animals, introvert dynamo, and frito pie enthusiast. Her work can be found on the internets without much trouble.

4 Old Atlanta Landmarks That Got A Cool Second Life

Image via Ken Rowland

Image via Ken Rowland

All of our talk last week about Ponce City Market got us thinking about other Atlanta historic sites. Taking old things and making them new again is something us Atlantans have gotten really good at (with the exception of “New Coke”, of course). Atlanta has no shortage of historically significant buildings, even with General Sherman burning the whole thing down a few years back, and many Atlanta landmarks have had interesting incarnations over the years. Think of it like the Sarah MacLachlan ASPCA commercial...but for buildings. Here are 4 Atlanta landmarks that got a cool second life.

The Flatiron Building (pictured above)

No, not that Flatiron Building. Atlanta has our very own Flatiron and, fun fact, ours was here first. Built in 1897, the Atlanta Flatiron building was originally called the English-American Building and is the oldest standing skyscraper here (hey, 11 stories was pretty impressive for the 19th century). The building is currently being renovated to be an “innovation center” by Microsoft and will be marketed as a next generation entrepreneurship hub - with Microsoft providing tenants with mentoring, grants, guest speakers, events, and state of the art technology.


Underground Atlanta

If you mention Underground Atlanta to a native Atlantan, you’re bound to get a wide range of reactions. Sometimes revered, often reviled, Underground Atlanta has a long, tumultuous, and legendary history. Remember that whole Sherman thing? Underground Atlanta’s construction dates between 1861 and 1877--making it the oldest buildings still standing--and being indeed under ground probably saved it from the cruel fate that befell the rest of Atlanta during the Civil War. Underground had a bad reputation, housing speakeasies and other gambling ventures during prohibition. It converted into a restaurant district and then became a shopping mall. It has since become a nightclub district again. Now under new ownership, the future is still up in the air for this Atlanta staple and, love it or hate it, it never stops kicking. And that’s got to count for something.


Image via  ciambellina

Image via ciambellina

Sweet Auburn Curb Market

The Sweet Auburn district of Atlanta was an important area for the local civil rights movement in the 1960s. Built in 1918 after the Great Atlanta Fire of 1917 (Atlanta was a big fan of getting burned down, apparently), the market started as a large tent and became instantly successful, bringing fresh produce to Atlanta’s urban dwellers. Sweet Auburn was the heart of the African-American commercial district - and is also home to the MLK Historic site. After an update in the 1990s thanks to the Atlanta Olympics, the Sweet Auburn Curb Market is better than ever, housing some of Atlanta’s best food finds and bringing business to one of Atlanta’s most historically significant neighborhoods.



The Tabernacle

Few Atlanta spaces have had the real underdog story that the Tabernacle has had. Built in 1910 as the Third Baptist Tabernacle, it housed nearly 4000 churchgoers well into the 1950s. After membership dwindled, the building was abandoned in the 80s and was in terrible shape for the better part of a decade. Enter the 1996 Centennial Olympic Games. Not wanting an abandoned eyesore near the newly constructed multi-million dollar Centennial Park (and who could blame them) the building was converted into a House of Blues venue for the Olympics. Renamed “The Tabernacle,” it’s now one of the nation’s best concert venues according to Rolling Stone and Paste Magazine - and the balconies still have the original pews as an homage to the building’s former life.

Ponce City Market isn’t the only Atlanta building given a second chance in the 21st century. We encourage you to explore the historic places you live in and embrace the idea of making old things new again. You never know, they might be the next big things 50 years from now.

Christine Adams is a really awesome person, copywriter, and lover of all things Atlanta. You can find her other work around the internets without too much trouble.

4 Atlanta Neighborhoods for a Walking Adventure

Lake Clara Meer at dusk in Piedmont Park, Midtown Atlanta. Photo via  AuburnATL

Lake Clara Meer at dusk in Piedmont Park, Midtown Atlanta. Photo via AuburnATL

Atlanta isn’t all Coca-Cola, Braves, Cartoon Network, and rivers of sweet tea (but one can dream). Atlanta is also a treasure trove of neighborhoods, communities, oddities, and all around good fun. Going on a walkabout in Atlanta is a great idea for a Saturday afternoon, a date (Valentine’s day is right around the corner) - or even just because. Here is a list of places to go, things to do, and sights to see on an Atlanta walking adventure.

Little 5 Points

This quirky, artsy neighborhood is a staple for the weird and unusual. It has a long list of unique, indie shops, like Junkman’s Daughter, the bastion for all things kitsch (just look for the flying saucer in the front). After emptying your wallet on gag gifts, you can walk down Moreland Ave and stuff your face at Vortex and have a burger between two grilled cheese sandwiches - instead of pesky buns getting in the way.  Heaven? We think so. After that, hang a right on Euclid and enjoy street performers, art, and have a beer at one of Atlanta’s best bars, The Porter.


Out on the east side, Decatur has some great restaurants and has something for everybody - family-friendly events in the square, indie coffee shops, specialty goods stores, and hidden gems on every corner. Walk down East Ponce and have some yummy frites at Leon’s Full Service. Walk down Church Street and have a cup o’ joe at Java Monkey, and bask in the angsty glow of a local starving artist. After that, take the kiddies (or borrow one from a friend) to Decatur Square and enjoy the fountains, which put on a fun light show at sundown.

Old Fourth Ward

This area is undergoing a huge amount of development, and new things are popping up everyday. The Freedom Parkway Park and Trail and the east side of the Atlanta BeltLine converge here. Walk down Edgewood Ave and drop in at Joystick Gamebar. Part arcade and part bar = best idea ever. A block over you can visit the Martin Luther King, Jr. Memorial and his childhood home, see some amazing street art from the Living Walls Conference, and enjoy one of the best views of the city at night.


Home to Piedmont Park, Midtown is a walkable neighborhood with a vibrant nightlife. Piedmont Park hosts several events and festivals all year long, and acres of walking trails, large greens, and bike paths will ensure hours of fun people watching (and dog watching, too). Walk down 10th Street and have brunch at The Flying Biscuit Cafe, and if you’re not too stuffed, enjoy the tree-lined streets nearby that feature some of Atlanta’s most beautiful homes.

Whether you’re on a date, out with friends, or just enjoying an afternoon walk, there’s an Atlanta neighborhood for every occasion.  With so many neighborhoods within blocks of each other, make a day of it and check out all four to see a bigger picture of the walking adventure Atlanta has to offer.

The Long Tail

the long tail

One of the biggest problems for festivals and events is determining Return on Investment (ROI). Sponsors and advertisers have a difficult time determining the monetary value of participating in a given event, and vendors have very little to go on other than sales at the event (which are usually low). Consequently, event organizers have to spend a great deal of their time trying to attract vendors, sponsors, and advertisers using imprecise metrics like event size, length, and theme.

Reaching potential customers before, during and after an event is one of the reasons we built Walkabout. By giving attendees and potential customers a central portal to find vendors and sponsors, Walkabout gives events a "long tail," an impact that extends well beyond the relatively limited start and end time of the event.

Our CEO Tres Crow wrote about the "long tail" in a white paper, which you can download here. Be sure to join our mailing list to get more tips and information about event organizing and event planning.


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15 Ways to Use Walkabout

Bottom Half

At it's heart Walkabout is a rather simple idea: a mapping platform that makes it easy to create and manage digital maps. It doesn't matter what you do, or your level of technological experience; everyone can use Walkabout to make the most creative and unique maps on the planet.

But just in case you were curious whether Walkabout is right for you, we've made this nifty infographic with 15 different ways you can use Walkabout. You can get the inforgraphic here, or by clicking the image below. Oh, and be sure to sign up for our email list for more tips, exclusive deals, and mystery maps.

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It's About Time

It's ABout Time Salmon

Between 1519 and 1522 Ferdinand Magellan and his crew circumnavigated the entire globe for the first time using--among other things--maps of the known world. These maps were flat surfaces with information on them.

Flash forward 600 years--and about a zillion technological innovations later--and incredibly we're all still using practically the same technology to navigate our trip from our house to the store. Despite lots of cool stuff like GPS navigation and Google Street View, digital maps are still just basically flat surfaces with information on them.

Where's the innovation in that?

With all the amazing tools at our disposal isn't it time that digital maps start to be...well...digital?

Walkabout is the first great leap forward for digital mapping. By introducing the element of time to the mapping process, Walkabout maps use the digital realm in a way that is truly original. You're no longer stuck just mapping where things are, but you can use Walkabout to map when things are too.

Whether your planning a bar crawl, a street festival, or trade show, Walkabout's unique time slider allows your guests to see every event and every place in one easy-to-use mobile application.

After 600 years, isn't it about time for maps to walk out of the Middle Ages? We think so too.


3 Steps to an Organized Event


If you're planning a trade show, conference, street festival, or any other event that has a bunch of moving parts then you know a huge chunk of the planning process is simply finding and on-boarding the vendors and sponsors, and creating schedules and maps.

Walkabout makes this planning process super simple by giving you a tool to help on-board vendors and sponsors, and manage the schedule and map for your event. To highlight how easy it is to organize your event with Walkabout, we've made a helpful infographic with 3 simple steps you can take for a more organized event. You can get the infographic here or by clicking the image below, and be sure to sign up for our email list for more helpful tips, deals, and super secret mystery maps.

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