mapping software

Moving Target: 3 Clever Ways to Use Mobile To Secure Sponsorships

image via Wilfred Iven

image via Wilfred Iven

We’ve all been there. You finally get a key sponsor on the phone, only for them to ask if there’s anything new happening at the event this year. You do your best to keep things exciting and fresh for attendees and sponsors alike, but it can be hard to come up with new ways to keep existing sponsors excited and win new sponsors.

Fortunately, mobile technology offers a variety of fun and clever ways to pique the interests of sponsors, attendees, and vendors. Just about everyone has a smart phone in their pocket, so let’s get smart with how we engage them. We’ve put together 3 clever ways for you to make your next event pop, and target your next big time sponsor.


parade route

History/Art/Architecture/Food Walk
Sponsor Target: Local Fraternal Organization, Arts Council, Historical Society, Realtor, Local Restauranteur

 You’re always looking for a way to provide exciting events within your event, and there’s nothing simpler than curating a list of cool places and events for your attendees to visit. People love experiencing new things, so give them what they want all while giving a new sponsor an exciting digital venue to reach your audience. The best part? You don’t really have to do anything; get the sponsor to curate the list for you. They know their business better than you do, so let them show your audience a good time.


mystery location

Mysterious Scavenger Hunt
Sponsor Target: PTA, YMCA, Music Label, Shoe Company, Youth-Oriented Brand

 Let’s just say it; Teenagers are a pain. But if you want to attract their parents and their little siblings, then you have to find a way to deal with them. You’ve tried a carnival, a dance, a DJ and no matter what you do you still have a bunch of sulky 16 year olds hanging around looking to cause some trouble. So, why not engage their favorite brand and, well, let them get in some trouble? Pick an atmospheric venue around town, load up on the black lights (and chaperones), create a mysterious app and let social media do the rest. Have them paint an old clunker, create a mural painting contest, a secret “speakeasy” (secret password only, of course), and plenty of opportunities to ‘Gram some pictures, send out some Snapchats, and Tweet out the yin-yang.

 All teenagers are looking for is the feeling of danger and excitement, so use the things they like most (social media, amassing in a group, and making a mess) to create a memorable evening and bring some much needed youthful sponsorship money to your event.


Web form

 Vendor/Activity Bingo

The old classic. Even after years it still doesn’t get old. Vendors love it, attendees love it, and now your sponsors will too. With a beautiful app and a simple web form you can get your attendees to visit a ton of your vendors and engage with your sponsors, while looking like you’re solidly in the 21st century. It’s the mythical win-win-win, and you come out looking like the best event organizer in the world.

Securing new sponsors, and exciting old ones, is one of the most important things you’ll do throughout the planning phase of your event. Mobile technology makes your job easier by giving you an exhilarating new tool to bring new sponsors into the fold.

Tres Crow is the CEO of Walkabout, and his social media team thinks he spends way to much time on Pinterest pinning color palettes.

11 Romantic Places in the ATL

Sun Dial rests atop the Westin Peachtree.

Sun Dial rests atop the Westin Peachtree.

In case you didn't know Valentine's Day is, like, tomorrow, and while we're sure you have something super amazing planned out, we decided to take a break from creating awesome event maps to share this map of 11 amazing places to take your sweetheart this weekend. Ranging from restaurants like the Sun Dial and Agave, to attractions and outdoorsy stuff, this map has it all.

Here's a sneak peek:

Sun Dial Restaurant
Pretty much recognized as the most romantic restaurant in the city, Sun Dial has it all--great food, great service, and stunning views. Located at the top of the Westin Peachtree Plaza hotel.

BeltLine Eastside Trail
The most unique outdoor living room in the city, the BeltLine eastside trail has everything--strolling, art, views, and about 1000 amazing restaurants and bars along the way.

Botanical Gardens
Built in 1980, the Atlanta Botanical Garden is a Midtown mainstay. With beauty abound, and lots of little nooks and corners, the garden is the perfect Valentine's getaway.

You can check out the map here.

We hope you enjoy this romantic guide for urban explorers--with love from Walkabout.

Tres Crow is the CEO of Walkabout, and his social media team thinks he spends way to much time on Pinterest pinning color palettes.


Who Owns the Map?

ghost town

This is an old, but truly fascinating article from Atlas Obscura we came across in the last couple of weeks. It’s about the historical practice of cartographers putting “trap streets” into their maps as a sort of cartographic watermark. The idea is that the mapmaker would include in their maps a fake street in order to catch fakes of their maps, since any map with such an obscure mistake would have to be copied. This would be fascinating all by itself, but the practice has found its way into the digital age since many of the maps digital mapmakers like Google Maps/Earth use to make their digital maps are full of these trap streets. One of the coolest examples is probably that of the “phantom town of Argleton, England, which appeared on Google Maps as recently as 2009.”

“Online listings showed the town as having jobs, real estate, weather forecasts, and even a single scene. But no one had ever set foot there, because it doesn’t exist. Google has since removed the town from their listings, and though many speculate that it was a town-wide version of a trap street, the company wouldn’t reveal if its inclusion was a deliberate attempt to catch thieves.”

One of the more interesting questions that arises out of this phenomenon is that in the digital age ownership of the map isn’t contested so much as the programming behind the representation of the data on the map. The Google Maps API is so useful and cheap that it’s practically open source at this point, and if you prefer to truly be free then there are plenty of other options for open sourced mapping technology. Where, even 20 years ago, the actual depiction of the map was more akin to a work of art and was thus subject to copyright, making goofy things like trap streets necessary. But in the age of satellite imagery and down-to-the-foot cartographic accuracy, the common view is that the map is the map is the map. The differentiator is what goes on the map, how it gets there, and who has the ability to change the information. At this point, society has largely accepted that there is but one map and it is public property…it’s the people and the mounds of data they create that's up for grabs.

Our Fav #EdibleGeography Tweets so far

eating the world

We woke up today to the most incredible Twitter trend, #EdibleGeography, and well, we just had to share some of the best ones we've come across so far. Here you go for your Funnybone tickling pleasure.



The Best Mobile App for Events Yet

new walkabout

All over the news you've probably heard that mobile app purchases have flat-lined in the the US. For event organizers and planners just now starting to look into designing their own app this news can be distressing. You know you need to bring your event into the digital age, and find a way to better understand your attendees, but with mobile app usage declining, how can you get your attendees engaged?

The key is to give your attendees what they want most in an easily-accessible format, and recent advancements in mobile technology make that possible.

Walkabout allows you to engage your attendees with a customizable web-based mobile app that provides them with a geo-located map, a schedule of events, links to sponsors and additional information, and social sharing. It's a mobile app without the headache and cost of custom designing one, or fussing with the App store of Google Play.

In minutes you could have your very own mobile app. It's that simple! Engage your audience and bring your event into the digital age, all with one beautiful, easy-to-use mobile application.

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The Long Tail

the long tail

One of the biggest problems for festivals and events is determining Return on Investment (ROI). Sponsors and advertisers have a difficult time determining the monetary value of participating in a given event, and vendors have very little to go on other than sales at the event (which are usually low). Consequently, event organizers have to spend a great deal of their time trying to attract vendors, sponsors, and advertisers using imprecise metrics like event size, length, and theme.

Reaching potential customers before, during and after an event is one of the reasons we built Walkabout. By giving attendees and potential customers a central portal to find vendors and sponsors, Walkabout gives events a "long tail," an impact that extends well beyond the relatively limited start and end time of the event.

Our CEO Tres Crow wrote about the "long tail" in a white paper, which you can download here. Be sure to join our mailing list to get more tips and information about event organizing and event planning.


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The Only Event App You Need

It's About Time2

We've all been there. You're at an amusement park, a trade show, or a street festival, juggling between your smart phone and a paper map or brochure, trying to figure out where you are, where you want to go, and when things start. Not only is the paper map often unhelpful in guiding you, but it's rarely up-to-date  or it comes with yet another piece of paper with information about the day's events.

Walkabout eliminates the clutter with one remarkably simple idea: combining a schedule and a geo-located map into one elegant mobile app. Now visitors can get everything they need to know right there in their phone, and because the Walkabout map is created and managed by the event organizers, visitors can rest assured knowing that everything will always be up-to-date and correct.

By combining the two things event organizers and their visitors need most, Walkabout is the next great leap in event organizing. Sign up for our mailing list to be one of the first people to use the brand new Walkabout 1.0, set for release in early 2015.

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15 Ways to Use Walkabout

Bottom Half

At it's heart Walkabout is a rather simple idea: a mapping platform that makes it easy to create and manage digital maps. It doesn't matter what you do, or your level of technological experience; everyone can use Walkabout to make the most creative and unique maps on the planet.

But just in case you were curious whether Walkabout is right for you, we've made this nifty infographic with 15 different ways you can use Walkabout. You can get the inforgraphic here, or by clicking the image below. Oh, and be sure to sign up for our email list for more tips, exclusive deals, and mystery maps.

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3 Steps to an Organized Event


If you're planning a trade show, conference, street festival, or any other event that has a bunch of moving parts then you know a huge chunk of the planning process is simply finding and on-boarding the vendors and sponsors, and creating schedules and maps.

Walkabout makes this planning process super simple by giving you a tool to help on-board vendors and sponsors, and manage the schedule and map for your event. To highlight how easy it is to organize your event with Walkabout, we've made a helpful infographic with 3 simple steps you can take for a more organized event. You can get the infographic here or by clicking the image below, and be sure to sign up for our email list for more helpful tips, deals, and super secret mystery maps.

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