Moving Target: 3 Clever Ways to Use Mobile To Secure Sponsorships

 image via Wilfred Iven

image via Wilfred Iven

We’ve all been there. You finally get a key sponsor on the phone, only for them to ask if there’s anything new happening at the event this year. You do your best to keep things exciting and fresh for attendees and sponsors alike, but it can be hard to come up with new ways to keep existing sponsors excited and win new sponsors.

Fortunately, mobile technology offers a variety of fun and clever ways to pique the interests of sponsors, attendees, and vendors. Just about everyone has a smart phone in their pocket, so let’s get smart with how we engage them. We’ve put together 3 clever ways for you to make your next event pop, and target your next big time sponsor.

 

parade route

History/Art/Architecture/Food Walk
Sponsor Target: Local Fraternal Organization, Arts Council, Historical Society, Realtor, Local Restauranteur

 You’re always looking for a way to provide exciting events within your event, and there’s nothing simpler than curating a list of cool places and events for your attendees to visit. People love experiencing new things, so give them what they want all while giving a new sponsor an exciting digital venue to reach your audience. The best part? You don’t really have to do anything; get the sponsor to curate the list for you. They know their business better than you do, so let them show your audience a good time.

 

mystery location

Mysterious Scavenger Hunt
Sponsor Target: PTA, YMCA, Music Label, Shoe Company, Youth-Oriented Brand

 Let’s just say it; Teenagers are a pain. But if you want to attract their parents and their little siblings, then you have to find a way to deal with them. You’ve tried a carnival, a dance, a DJ and no matter what you do you still have a bunch of sulky 16 year olds hanging around looking to cause some trouble. So, why not engage their favorite brand and, well, let them get in some trouble? Pick an atmospheric venue around town, load up on the black lights (and chaperones), create a mysterious app and let social media do the rest. Have them paint an old clunker, create a mural painting contest, a secret “speakeasy” (secret password only, of course), and plenty of opportunities to ‘Gram some pictures, send out some Snapchats, and Tweet out the yin-yang.

 All teenagers are looking for is the feeling of danger and excitement, so use the things they like most (social media, amassing in a group, and making a mess) to create a memorable evening and bring some much needed youthful sponsorship money to your event.

 

Web form

 Vendor/Activity Bingo

The old classic. Even after years it still doesn’t get old. Vendors love it, attendees love it, and now your sponsors will too. With a beautiful app and a simple web form you can get your attendees to visit a ton of your vendors and engage with your sponsors, while looking like you’re solidly in the 21st century. It’s the mythical win-win-win, and you come out looking like the best event organizer in the world.


Securing new sponsors, and exciting old ones, is one of the most important things you’ll do throughout the planning phase of your event. Mobile technology makes your job easier by giving you an exhilarating new tool to bring new sponsors into the fold.

Tres Crow is the CEO of Walkabout, and his social media team thinks he spends way to much time on Pinterest pinning color palettes.