USES FOR WALKABOUT

Introducing A Village A Day

One of our big missions with Walkabout is to highlight communities and the people that love them. Connecting small towns through walkable technology drives us to create bigger, better projects. Keeping with this love affair of small towns, we're partnering with A Village A Day to give small towns all over the US their rightful place in the sun (and your RSS Feed). Fittingly, Tres Crow's hometown of Grand Haven, Michigan is first up in our village tour (he's Walkabout's CEO, just in case you didn't know).

We're really excited to show off these places and if you're a fan of travel, close knit communities, and pretty pictures - we encourage you to join us for the ride.

A Call for Submissions

We would love to know about your hometown, or your mother's hometown, or any special place you passed through and couldn't forget. Comment down below or drop us a line on Twitter or Facebook. 

Christine Adams is a copywriter, honorary Atlanta native, lover of ugly animals, introvert dynamo, and Frito pie enthusiast. Her work can be found on the internets without much trouble.

 

Why A Mobile Map Matters (and Please Ditch the Paper)

 via torontoist.com

via torontoist.com

With most people having an advanced computer in their pockets (and with the Apple Watch - attached to their wrist at all times) - we're more in sync with our surroundings than ever. But when we go somewhere new - a festival, an event, a new venue - we're suddenly put into a place we want to explore but don't have the first idea on how to do it. Enter: the map.

We've all been there. You get somewhere and you get a big, flimsy, paper map. It has symbols, it has paths, and it's another thing you get to keep track of and, OMG, they folded this thing like an origami swan and once it's opened, it's never the same. It gets wet and rips on one of the seams. When you open it up to find a bathroom, you get to look around like a disoriented wildebeest looking for something - anything - that matches one of these little symbols that's printed right where..oh, where the seam ripped. Great. Look up to find the sun, it's in the West - now I'm going to look for the compass rose on the map to give me a general idea of where the info station is so I can get a new map. Or I'll just pick one of the many thrown on the ground with footprints on them.

Does this sound familiar? Is it just me?

We're in the 21st Century. Why are we still relying on printed event maps when there's a better way to get around already in our pocket (or on our wrist)? And why should I have to download an app just to look at something for a day, maybe two?

After a trip to the zoo, I was reminded about why Walkabout exists and the problem it's solving. Saving paper (guys, enough with the paper already), an easy web interface where I don't have to download an app or go to an app store, and a thing that measure my location in time and space. How novel!

Are you ready to ditch the map? Have any stories on getting lost? Let us know on Facebook or Twitter (or both).

Christine Adams is a copywriter, honorary Atlanta native, lover of ugly animals, introvert dynamo, and Frito pie enthusiast. Her work can be found on the internets without much trouble.

 

 

 

Atlanta Streets Alive and the Rise of Bicycles

Biking has grown in popularity over the past decade, with many cities seeing it as an effective transportation solution that can ease the traffic sprawl across the country. With the low cost, health benefits, and low impact on the environment - biking can make make a big impact on communities, and the government agrees. From this study in Bicycle Magazine, Federal funding for Bike lanes and other projects has grown by nearly 400% - so it's no wonder that advocacy groups like the Atlanta Bicycle Coalition and events like Atlanta Streets Alive are spreading the good word.

Atlanta is one of the cities that has seen the highest increases in bike usage, and with the Beltline and other bike path projects of the past few years, bikes are only going to get more popular for families, the environmentally-conscious, and those looking to live in the city.

Atlanta Streets Alive, taking its cue from other festivals around the world, is making an effort to show how roads can unite communities for a common purpose, not just something for cars to drive on. Every year, some roads are closed off to cars and opened up to other human-powered modes of transport. People can walk, skate, ride, run - you name it - and this sense of community raises awareness for reducing the dependence on cars and supporting healthier ways of getting around.

It's estimated that if American made one 4-mile trip by bike instead of car each week, the country would save almost 6.6 billion dollars annually. Figures like this highlight just how much impact bike transportation can make, and with Atlanta Streets Alive and other groups doing some heavy lifting, Atlanta will have a chance to show just how awesome a bike ride can be.

And for One Spark, we've committed to pledging a dollar for every 5 dollars we raise as a part of our crowdfunding campaign to the Atlanta Bicycle Coalition. We believe in the work they do and we think you should do. If you'd love to donate, check out our page here.

 

Christine Adams is a copywriter, honorary Atlanta native, lover of ugly animals, introvert dynamo, and Frito pie enthusiast. Her work can be found on the internets without much trouble.

 

Atlanta Streets Alive Teaser

On top of our involvement with One Spark, LexArts, and the Nashville Opera - we're happy to announce our partnership with Atlanta Streets Alive on April 19th! This event will take place in West End, an historic neighborhood just west of downtown. 

Atlanta Streets Alive's mission is to create a healthy, sustainable and vibrant city street experience. Roads are temporarily closed to cars so that people can walk, bike, or skate - an idea they adopted from open street projects all over the world.

The event is funded by the Atlanta Bicycle Coalition , as well as others, and supports a diverse transportation culture, using the streets as a common thread for all people. Because all of us at Walkabout believe in urban walkability, sharing your place, and celebrating community - Atlanta Streets Alive is right up our alley.

To support this awesome event, we'll be donating 1/5th of our proceeds to Atlanta Streets Alive and the Atlanta Bicycle Coalition to support our shared goals.

We've created a custom map with the West End route for all attendees to enjoy and we'll have more information next week. April 19th is going to be a great day in the city.

 

Christine Adams is a copywriter, honorary Atlanta native, lover of ugly animals, introvert dynamo, and Frito pie enthusiast. Her work can be found on the internets without much trouble.

Walkabout Goes to the Opera

nashvilleopera.jpg

Nashville is known as The Music City and is the proud capital of country music, major record labels, and several music-centered museums. But it's not just all Grand Ole Opry (though that's to be expected). There is a thriving arts and culture community - which is why we were thrilled to work with the Nashville Opera on creating a custom mobile app in time for their opening of the Gilbert & Sullivan classic The Pirates of Penzance.

The Nashville Opera understands that patrons want an engaging social experience, so we created an app that shows the area around the Tennessee Performing Arts Center with real-time information on how to buy tickets, places to dine, and areas to explore before and after the show. It's an easy to use interface that allows the Opera to provide meaningful information that patrons can use and get the most out of their experience.

We think that apps like this can be game changers for all sorts of venues, communities and arts organizations, and we're happy to break new ground with the Nashville Opera!

Wanna take a peek? Check out the custom app we created here and explore the opera in a whole new way! Buy tickets, find drinks at a cool bar before the show, or maybe catch dinner with friends. The opera's gone digital!

The Pirates of Penzance will be April 9th through 11th at TPAC. There are also many other exciting productions in the works like Turandot, Puccini's last (and arguably best) opera, and Hydrogen Jukebox - a masterpiece by Philip Glass that sets Allen Ginsberg's beat poetry to music.

Follow the Nashville Opera on Twitter and keep up with the arts in The Music City.

 

Christine Adams is a copywriter, honorary Atlanta native, lover of ugly animals, introvert dynamo, and Frito pie enthusiast. Her work can be found on the internets without much trouble.

 

 

 

 

3 Hot Stops on the Atlanta Streetcar

Now that you’ve been informed on the Atlanta Streetcar, we want to show you how you can take advantage of it. We love the transportation hybrid of the Streetcar. It’s not just about getting here to there - it’s an experience, which is great for commuters and even better for visitors. The Streetcar goes through some of Atlanta’s oldest, most famous neighborhoods - it would be a pity not to step off and walk around awhile. We’ve got a few stops you might want to make on your Atlanta Streetcar journey.


MLK Historic Site/Ebenezer Baptist Church

Auburn Ave is a symbol of the Civil Rights Movement in Atlanta, and only two city blocks holds Martin Luther King Jr.’s childhood home, The Ebeneezer Baptist Church where he preached, and The MLK Jr. Historic Site where he is laid to rest. How amazing is that? Do yourself a favor and hop off at Auburn Ave, take a right, and walk the same steps of a man that changed history.


Centennial Park

This park was built for the 1996 Summer Olympics in Atlanta and still hosts some of the city’s most popular concerts and events.There’s an aptly-designed Olympic rings fountain, some excellent green space, and is within eye-shot of CNN, The Georgia Aquarium, and the World of Coke. It’s an Atlanta sandwich, basically.


Sweet Auburn Curb Market

If you read our blog on old Atlanta Landmarks (and why wouldn’t you?), Sweet Auburn Curb Market  should have a familiar place in your heart. If you didn’t, Sweet Auburn Curb Market is a place that features fresh produce and unique food stands, so it’s a great place to catch lunch and take a walk! Some of Atlanta’s most unique and amazing eats call Sweet Auburn Curb Market home.


The Streetcar is bringing a much-needed transportation overhaul to Atlanta’s downtown area, an area brimming with some of the city’s biggest destinations. The Streetcar route is also providing a boost to the neighborhoods it goes through, increasing business development, shops and green spaces.

Christine Adams is a copywriter, honorary Atlanta native, lover of ugly animals, introvert dynamo, and frito pie enthusiast. Her work can be found on the internets without much trouble.

Most Logical: Getting, Keeping, and Using Data

 What do you mean, you're not using an event management system?

What do you mean, you're not using an event management system?

Data isn’t just a commander on the Starship Enterprise - it’s an integral part of making an event that works. When you’re looking to build a community, gain fans, get feedback, invite attendees, launch products - the devil’s in the data. But who wants to spend time doing manual entry in the 21st century? Hint - NOT you. There are a lot of options out there for gathering and managing data in the digital age that can help you put on a great event, grow a following, and get the word out!


Ticketing Apps

In recent years, the popularity of ticketing apps like Eventbrite and Freshtix have been a welcome addition to the event realm. And it makes sense! You not only want to know how many people are attending your event, but you want to know about them too! Are they inviting others? Are they sharing on social media? Ticketing and event apps give you the ability to see the reach of your event in a completely digital way that beats paper tickets any day. And once you have that data, you can use it to make bigger and better events.


Subscribers

It’s not enough just having a blog or website and hoping people find it. You need to encourage people to follow you. Having a way for people to sign up for updates via email is essential. Whether you’re doing email newsletters or regular blog posts, make sure you lean on your subscribers and learn about them. Pay attention to what links they open, which posts they comment on, and make sure you have a way to contact them for updates. Who’s viewing is just as important as the number of views.


Tablets

The world of tablets has been a game changer for lead retrieval at events. Filling out paper forms requires manual data entry that is time consuming and costly. Using a tablet to get lead information is essential in getting the data you need quickly and easily so you can start using that data right away! There are several apps that can help compile the data at trade shows, festivals, and other events into any format you want such as iCapture and Bartizan. Also, offering a prize giveaway, membership, or other incentive will encourage people to sign up and give you the data you need.


Make a map

Not to humblebrag or anything, but a mobile app like Walkabout can be an excellent way to get real time data you need for your event. You can see how people navigate your event in a digital, easy to use, and data friendly interface. Paper maps just can’t do that (and a little self promotion never hurts).


Getting data at events can be tricky but, luckily, the digital age has brought newer, more effective options for events large and small. Using tablets, ticketing apps, lead capture, subscribers, and embracing the beauty of a digital map can give you the tools you need to utilize your information. And Commander Data would agree, that sounds most logical.

Christine Adams is a copywriter, honorary Atlanta native, lover of ugly animals, introvert dynamo, and frito pie enthusiast. Her work can be found on the internets without much trouble.

An Intro to the Atlanta Streetcar

Let’s be honest, Atlanta has struggled through the years with transportation issues. Unlike other major metropolitan areas like New York City or Chicago, Atlanta public transportation has failed to get the widespread support and resources it needs. Atlanta is a car city, which is both bad for the environment (ahhhhh, sweet exhaust fumes) and bad for visitors coming into the city who may want to explore the sites.

Enter the Atlanta Streetcar, a transportation effort from the City of Atlanta, local businesses, and MARTA. The goal has been to put in place the badly-needed infrastructure that can finally connect downtown to other regions, reducing the congestion and general headache of driving downtown. The lack of affordable (if any) parking and the limited number of MARTA stations means that this new infrastructure should create a welcome improvement.

The Atlanta Streetcar is making all rides FREE for the first 3 months (end of March) so that people can have a chance to use it, which we think is an excellent idea (c’mon, who doesn’t love free samples?). To get Atlantans used to the idea of sharing the road with cars, pedestrians, streetcars, and buses, the City of Atlanta has made big efforts to promote safety. The Be Streetcar Smart campaign has some helpful tips for riders, pedestrians, and gawkers alike that will make the transition easier.

So far, the East-West route from the Martin Luther King, Jr. historic site to Centennial Park is completed, with plans on the way to create a North-South route with federal grants.

So, readers, have you had a chance to ride the streetcar? What are your thoughts on cities embracing streetcars on public transportation? Can a streetcar really be named “Desire”? Let us know what you think?

Christine Adams is a copywriter, honorary Atlanta native, lover of ugly animals, introvert dynamo, and frito pie enthusiast. Her work can be found on the internets without much trouble.

Moving Target: 3 Clever Ways to Use Mobile To Secure Sponsorships

 image via Wilfred Iven

image via Wilfred Iven

We’ve all been there. You finally get a key sponsor on the phone, only for them to ask if there’s anything new happening at the event this year. You do your best to keep things exciting and fresh for attendees and sponsors alike, but it can be hard to come up with new ways to keep existing sponsors excited and win new sponsors.

Fortunately, mobile technology offers a variety of fun and clever ways to pique the interests of sponsors, attendees, and vendors. Just about everyone has a smart phone in their pocket, so let’s get smart with how we engage them. We’ve put together 3 clever ways for you to make your next event pop, and target your next big time sponsor.

 

parade route

History/Art/Architecture/Food Walk
Sponsor Target: Local Fraternal Organization, Arts Council, Historical Society, Realtor, Local Restauranteur

 You’re always looking for a way to provide exciting events within your event, and there’s nothing simpler than curating a list of cool places and events for your attendees to visit. People love experiencing new things, so give them what they want all while giving a new sponsor an exciting digital venue to reach your audience. The best part? You don’t really have to do anything; get the sponsor to curate the list for you. They know their business better than you do, so let them show your audience a good time.

 

mystery location

Mysterious Scavenger Hunt
Sponsor Target: PTA, YMCA, Music Label, Shoe Company, Youth-Oriented Brand

 Let’s just say it; Teenagers are a pain. But if you want to attract their parents and their little siblings, then you have to find a way to deal with them. You’ve tried a carnival, a dance, a DJ and no matter what you do you still have a bunch of sulky 16 year olds hanging around looking to cause some trouble. So, why not engage their favorite brand and, well, let them get in some trouble? Pick an atmospheric venue around town, load up on the black lights (and chaperones), create a mysterious app and let social media do the rest. Have them paint an old clunker, create a mural painting contest, a secret “speakeasy” (secret password only, of course), and plenty of opportunities to ‘Gram some pictures, send out some Snapchats, and Tweet out the yin-yang.

 All teenagers are looking for is the feeling of danger and excitement, so use the things they like most (social media, amassing in a group, and making a mess) to create a memorable evening and bring some much needed youthful sponsorship money to your event.

 

Web form

 Vendor/Activity Bingo

The old classic. Even after years it still doesn’t get old. Vendors love it, attendees love it, and now your sponsors will too. With a beautiful app and a simple web form you can get your attendees to visit a ton of your vendors and engage with your sponsors, while looking like you’re solidly in the 21st century. It’s the mythical win-win-win, and you come out looking like the best event organizer in the world.


Securing new sponsors, and exciting old ones, is one of the most important things you’ll do throughout the planning phase of your event. Mobile technology makes your job easier by giving you an exhilarating new tool to bring new sponsors into the fold.

Tres Crow is the CEO of Walkabout, and his social media team thinks he spends way to much time on Pinterest pinning color palettes.

11 Romantic Places in the ATL

 Sun Dial rests atop the Westin Peachtree.

Sun Dial rests atop the Westin Peachtree.

In case you didn't know Valentine's Day is, like, tomorrow, and while we're sure you have something super amazing planned out, we decided to take a break from creating awesome event maps to share this map of 11 amazing places to take your sweetheart this weekend. Ranging from restaurants like the Sun Dial and Agave, to attractions and outdoorsy stuff, this map has it all.

Here's a sneak peek:

Sun Dial Restaurant
Pretty much recognized as the most romantic restaurant in the city, Sun Dial has it all--great food, great service, and stunning views. Located at the top of the Westin Peachtree Plaza hotel.


BeltLine Eastside Trail
The most unique outdoor living room in the city, the BeltLine eastside trail has everything--strolling, art, views, and about 1000 amazing restaurants and bars along the way.


Botanical Gardens
Built in 1980, the Atlanta Botanical Garden is a Midtown mainstay. With beauty abound, and lots of little nooks and corners, the garden is the perfect Valentine's getaway.


You can check out the map here.

We hope you enjoy this romantic guide for urban explorers--with love from Walkabout.



Tres Crow is the CEO of Walkabout, and his social media team thinks he spends way to much time on Pinterest pinning color palettes.